BidMachine SDK joins Google AdMob and Ad Manager bidding

BidMachine said its mobile SDK is now available through Google AdMob bidding and Google Ad Manager’s SDK bidding platforms. The move expands access to BidMachine demand for app developers and adds another monetization option inside Google’s ecosystem.

Why it matters: - The integration gives app developers another source of real-time demand inside AdMob and Ad Manager. - BidMachine says the move expands publisher access to competitive demand across an existing monetization stack. - The addition can help developers compare demand sources across in-app bidding and waterfall setups.

What happened: - BidMachine announced that its mobile SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. - The announcement was made in Barcelona, Spain, on July 16, 2026. - BidMachine said the integration means app developers can access BidMachine demand directly through Google’s monetization tools.

The details: - BidMachine described the integration as validation that the SDK meets Google’s standards for performance, reliability and integration quality. - The company said the SDK now brings both in-app bidding and waterfall capabilities to a broader pool of publishers. - Developers already using AdMob and Ad Manager can tap into BidMachine advertiser demand across their inventory. - The integration adds to BidMachine’s certified partnerships with AppLovin MAX and Unity LevelPlay. - BidMachine said publishers can reach a demand mix of 60% brand and 40% performance from premium global advertisers. - The SDK supports rewarded, interstitial, banner, native and playable ad formats. - BidMachine said reach extends across North America, Latin America, EMEA and APAC. - BidMachine GM Alberto Nutricati said the Google integration is a natural next step and said publishers deserve access to competitive demand. - Nutricati said the integration lets more developers use BidMachine’s real-time bidding capabilities and years of machine learning development. - More information is available in the developer overview.

Between the lines: - The Google distribution channel can widen BidMachine’s reach without requiring publishers to add a separate workflow outside familiar Google tools. - The certification claim signals BidMachine is positioning itself as a trusted demand source for large-scale app monetization. - The emphasis on brand and performance demand suggests BidMachine is trying to appeal to publishers that want both scale and monetization balance.

What's next: - BidMachine is likely to push adoption through publishers already active in Google’s ad ecosystem. - The company will also be able to market the integration alongside its existing mediation platform partnerships. - Publisher uptake will determine how much inventory BidMachine can capture through AdMob and Ad Manager.